A really cool idea and pulled off beautifully. It will probably make a damn good 60-second TV commercial though I guess U.S. viewers won't see it:
http://sports.yahoo.com/blogs/nhl-puck-daddy/budweiser-super-bowl-ad-flash-mob-stuns-beer-143545923.html
Gotta love the special moments of beer league play, like the two guys go for a post-goal hug and fall down...the "laser" shot that looks like an NHL slow-mo replay..."we have a kerfuffle", hah!
Looks near the end like one guy is about to cry he's so happy.
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