From a statement given by team president John McDonough, it appears that his focus will be on promoting growth in local youth hockey. USA Hockey reported a 36.6 percent growth in registrations in Illinois from 2008-14, most of it at the youth level. It seems likely that such an impressive increase is driven by the Blackhawks' success in that time frame.
Mayers signed with the Blackhawks in 2011 near the end of his 15-year NHL career. He had previously played for the Blues, Maple Leafs, Flames and Sharks, and recorded six goals and 17 points over his two seasons with the Blackhawks. Over 915 career NHL games, Mayers put up 90 goals and 219 points.
The tough winger appeared in only three postseason games for the Blackhawks, none of them in the Stanley Cup run of 2013. However, he was part of a group of veterans to lift the Cup immediately after Jonathan Toews did, and the Blackhawks successfully petitioned to have his name engraved on the Cup.
Since his retirement in 2013, he has worked as an analyst for NHL Network and CSN Chicago. Now he'll continue contributing to the local hockey community in a new role.