It's no secret the Chicago Blackhawks are one of the NHL's most popular franchises. Three Stanley Cups in six years is an incredible amount of success to behold; combine that with the sheer size and popularity of Chicago and an extremely effective, dedicated marketing team and you've got a franchise that a lot of people love and adore.
And when you love something, you buy stuff that represents it. Like jerseys.
And when you buy a jersey, you get a name on the back, usually. Especially if it's for a team that has iconic, franchise players skating for it... You know, like the Blackhawks.
To that end, the most popular jersey sales of the 2015-16 should come as no surprise:
The NHL has released the top 10 player jersey sales on https://t.co/rBXPfRkmQe for the 2015-16 regular season. pic.twitter.com/iQJ8vSv64Q— NHL Public Relations (@PR_NHL) April 12, 2016
Jonathan Toews is on the up-and-up. He had the most popular jersey throughout the 2015 calendar year, with Patrick Kane behind him; in 2014, however, he was actually in third place, behind Kane and Sidney Crosby.
The things being the leader of yet another Cup-winning team can do, eh?