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Jonathan Toews' adventures with commercials

When you're good, you've gotta do TV.

Jonathan Toews is widely recognized as one of the best hockey players in the world. He's easily one of the most successful, too - and since becoming a household name, a lot of people want to use that name to their benefit.

Enter: commercials.

Enter: extremely awkward Jonathan Toews.

Nike Bauer Nexus shoot in Toronto. Sat in this chair as much as I could.

A photo posted by Jonathan Toews (@jonathantoews) on

Both Toews' talents and comfort zone appear to be solidly on the ice. Even just in a locker room, he already looks much more natural:

Doin' good work, Tazer.