Jonathan Toews is widely recognized as one of the best hockey players in the world. He's easily one of the most successful, too - and since becoming a household name, a lot of people want to use that name to their benefit.
Enter: commercials.
Enter: extremely awkward Jonathan Toews.
Both Toews' talents and comfort zone appear to be solidly on the ice. Even just in a locker room, he already looks much more natural:
Doin' good work, Tazer.